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Taranaki's The MOST alternative

The MOST means music. Operated by committed staff, and a dedicated group of Volunteers, The MOST FM is a fiercely independent station that brings you an eclectic mix of alternative music. Tune in, because it's the MOST you're gonna get. Taranaki's real community, alternative radio station playing a great mix of Kiwi and International Sounds. Operating since 1993, The Most is now part of the Taranaki landscape, a welcome relief to the blandness and repetition of commercial radio. We are a station with real soul and attitude that reflects Taranaki's diverse community and activities. In fact, we celebrate this! Real live announcers, in fact nearly 40 of them every week, with interviews & guests from bands, the arts, business and the community. The Most is operated by the Taranaki FM Trust, a registered charitable trust, relying on the time and effort of many volunteers and helpers. Our aim is to provide a community-based alternative to drab mainstream radio. Focussing on a progressive mix of local, New Zealand and International music to our listeners in Taranaki and far beyond. We keep advertising to a minimum, averaging about 3 minutes per hour. We need to meet our operational costs e.g. staff, broadcasting fees, etc. from advertising and sponsorship revenues, but rely on grants and donations for equipment upgrades and expansion. Yes, you can help! Get the word out there that we are on-air at 100.4 FM all across Taranaki, and at 107.4 FM in Oakura. And we are live 24/7 on the web streaming at If you would like to advertise on the Most or sponsor a show, contact the Most at or call us on 06 758 5012. To be kept in the loop, email: to sign up to our Mailing list!

Frequencies FM

  • New Plymouth : 100.4 FM



Address: 27 Liardet Street, New Plymouth

Telephone: 06 758 5012